Define Your Audience
Without understanding your audience, you might as well be talking to a wall. You need to understand them from the inside out by taking into consideration not just typical demographics like gender, age and location, but also what they do in their spare time and where they hangout.
This PDF will give you the formula you need to find your audience segments and write them out in coherent statements.
When you’re just beginning, it’s easy to take the generic route and use the same messaging for everyone. To make an actual impact, you need to hone in on market your segments. Included in this PDF is how to determine the who, what and why of your segments, analyze your audience and competitors. Completing this PDF will allow you to write out who your market segments are in clear cohesive statements using a formula.
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